While often viewed as a lower quality traffic channel, Tier 2 traffic – specifically popunders and push ads – presents a unique opportunity for businesses. These pop-up ads appear behind a user’s current browser window, and push ads interrupt the browsing flow with displays. Knowing the details o

The digital advertising landscape is increasingly plagued by ad fraud, sapping advertiser revenue and compromising consumer trust. This article explores the complexities of ad fraud through a comparative analysis of various methods employed by fraudsters. We analyze common categories of ad fraud,